Bread Financial: A Tech-forward Financial Services Company (2024)

We’re a tech-forward financial services company. We provide simple, personalized payment, lending and saving solutions.

If you’re looking for Comenity or Alliance Data, you’re in the right place. Let us reintroduce ourselves!

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Bread Financial: A Tech-forward Financial Services Company (1)

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The Bread Cashback™ American Express® Credit Card puts more in your pocket

Earn cash back rewards every day.1Plus, get peace of mind with American Express purchase protection, ID theft insurance and more.2

2%

Unlimited cash back on purchases.1

$0

Annual Fee and no Foreign Transaction Fees. Review rates, fees and more.3

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Bread Financial: A Tech-forward Financial Services Company (2)

Online and in-store, buy the things you want now and pay over time with Bread Pay™.

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Bread Financial: A Tech-forward Financial Services Company (3)

Get access to high-yield savings accounts and certificates of deposit at some of the most competitive rates† in the industry.

High-yield savings accounts

Make your money grow faster.

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Highly competitive rates and access to your funds any time you need them.† Open an account in just minutes.

5.15% APY*

High-yield savings

$100

Minimum opening balance

FDIC

Insured

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Get the brand exclusive offers and benefits you've been looking for. Open and use one of our credit cards today!

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Bread Financial: A Tech-forward Financial Services Company (4)

AAA Visa Signature® credit cards

$100 cash back paid as a statement credit.¹

Bread Financial: A Tech-forward Financial Services Company (5)

NFL Extra Points Visa® Credit Card

$100 cash back. Paid as a statement credit.¹

Bread Financial: A Tech-forward Financial Services Company (6)

Victoria’s Secret Mastercard® Credit Card

$25 off your first Victoria’s Secret purchase¹

Bread Financial: A Tech-forward Financial Services Company (7)

Ulta Beauty Rewards™ Mastercard® Credit Card

20% off your first Ulta Beauty purchase.¹

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Rewards Details

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Comenity® Mastercard® Benefit Details

Earn Cash Back rewards with every Comenity® Mastercard® Credit Card purchase.1

All Cash Back offers are paid as a statement credit.

  • $100 cash back when you spend $500 or more within 90 days of account opening.2
  • 1.5% unlimited cash back when you use your Comenity Mastercard.1
  • Enjoy all the benefits of your Comenity Mastercard with no annual fee.3
  • Experience Mastercard network benefits, including identity theft protection.4


1Offer is exclusive to Comenity® Mastercard® Credit Card holders enrolled in the Comenity Rewards program. This rewards program is provided by Comenity Bank and its terms may change at any time. For full Rewards Terms and Conditions, please reviewcomenity.net/comenitycard/termsandconditions. Once earned, you must redeem for statement credit atwww.comenity.net/comenitycard.

2Valid one time only. Offer is exclusive to Comenity® Mastercard® Credit Card holders enrolled in the Comenity Rewards program. Maximum of $100. Purchases do not include returns, refunds or credit adjustments, balance transfers, cash advances, interest charges, and fees of any kind. Once earned, the offer will be automatically fulfilled as a $100 statement credit within 2 billing cycles.

3Review important rate, fee, and other cost information.

4Mastercard® Card benefits are benefits associated with Mastercard®. Certain terms, conditions and exclusions apply. For Full Benefits Terms and Conditions, please reference your Guide to Benefits or call 1-800-Mastercard.

Credit card offers are subject to credit approval.

Comenity® Mastercard® Credit Card Accounts are issued by Comenity Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the Mastercard Brand Mark are registered trademarks of Mastercard International Incorporated.

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Card benefits

  • Earn 2% unlimited cash back on purchases when you use the Bread CashbackTM American Express® Credit Card.1
  • Get peace of mind with American Express purchase protection, ID theft insurance and more.2
  • No annual fee and no Foreign Transaction Fees.3

1 Offer is exclusive to Bread Cashback American Express Credit Card holders enrolled in the Bread Cashback program. Cashback can be redeemed as statement credit or direct deposit. This rewards program is provided by Comenity Capital Bank and its terms may change at any time.Please reference theRewards Terms and Conditionsfor full program details.

2 Certain terms, conditions, and exclusions apply. For more details, visit American Express.

3 Review important rate, fee, and other cost information.

Credit card offers are subject to credit approval.

American Express is a registered trademark of American Express. This Card is issued by Comenity Capital Bank pursuant to a license from American Express.

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Savings account details

*ANNUAL PERCENTAGE YIELD (APY):All Bread Savings APYs are accurate as of 3/14/2024. APYs are subject to change at any time without notice. Offers apply to personal accounts only. Fees may reduce earnings.

For high-yield savings accounts, a minimum of $100 is required and must be deposited in a single transaction. For high-yield savings accounts, the rate may change after the account is opened.

Rates are compared against competitor rates published byBankrate.com and the institutions themselves as of 3/12/2024. Bankrate.com obtains the data from the various banks that it tracks and its accuracy cannot be guaranteed.

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Card Details

1Minimum purchase required to redeem. See offer for full terms and conditions. Offer will be received in your cart or via email after you open your new account. Must have valid email address and U.S. mailing address. Sign in to your VictoriasSecret.com account to begin your application for the Victoria’s Secret Credit Card Program. Offer not redeemable for cash or credit. Offer not valid on previous purchases, gift cards and clearance items. Additional limitations may apply. Offer may be modified or discontinued at any time with or without notice.

Credit card offers are subject to credit approval.

Victoria's Secret Credit Card Accounts are issued by Comenity Bank.

Victoria's Secret Mastercard® Credit Card Accounts are issued by Comenity Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the Mastercard Brand Mark are registered trademarks of Mastercard International Incorporated.

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Card Details

Open and use an Ulta Beauty Rewards™ Mastercard® Credit Card or Ulta Beauty Rewards™ Credit Card to save 20% off on all products and services on your first Ulta Beauty purchase.1

Plus earn 2x points everyday. 2 points per $1 spent at Ulta Beauty with your Ulta Beauty Rewards™ credit card.2

1Valid one time only. Duplicated offers will not be accepted. Excludes gift cards and prior purchases. If approved online, you must be opted into Ulta Beauty emails to receive 20% off coupon.

2Mentioned earning based on Base member level. Offer is exclusive to Ulta Beauty Rewards™ or Ulta Beauty Rewards™ Mastercard® credit card holders enrolled in the Ulta Beauty Rewards™ program. This rewards program is provided by Ulta Beauty® and its terms may change at any time. For full Rewards Terms and Conditions, pleasevisitulta.com/rewards.

Credit card offers are subject to credit approval.

Ulta Beauty Rewards™ Credit Card Accounts are issued by Comenity Capital Bank.

Ulta Beauty Rewards™ Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the Mastercard Brand Mark are registered trademarks of Mastercard International Incorporated.

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Card Details

$100 cash back when you open and spend $500 on purchases outside of the NFL in your first 90 days from open date. Paid as a statement credit.1

1Valid one time only. Offer is exclusive to NFL Extra Points Visa® Credit Card holders enrolled in the NFL Extra Points program. Maximum of $100 cash back. Offer excludes all NFL purchases including NFLShop.com, NFL stadium purchases and NFL tickets made at NFL Team Ticket Offices, Ticketmaster, StubHub and SeatGeek. This rewards program is provided by Comenity Capital Bank and its terms may change at any time. For full Rewards Terms and Conditions, please visitcomenity.net/nflvisa.

Credit card offers are subject to credit approval.

Your team branded Extra Points Visa Credit Card represents your team affiliation within the NFL Extra Points Visa Credit Card program. Any reference to your team affiliated Extra Points Visa Credit Card is equivalent to the NFL Extra Points Visa Credit Card.

NFL Extra Points Visa® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association and used under license.

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Card Details

Special Financing for up to 36 months1on purchases of $300 for 6 months, $750 for 12 months, $3000 for 18 months and $1500 for 36 months made with your Kay Jewelers Credit Card at Kay Jewelers.

1Minimum payments are required for each Credit Plan. Valid for single transaction only. If the single transaction has multiple shipments, each shipment may result in a separate Credit Plan, subject to a separate minimum purchase requirement and minimum interest charge.

Credit card offers are subject to credit approval.

Kay Jewelers Credit Card Accounts are issued by Comenity Bank.

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Card Details

1 Valid one time only. Offer is exclusive to AAA Daily Advantage Visa Signature Credit Card or AAA Travel Advantage Visa Signature credit card holders enrolled in the AAA Daily Advantage or AAA Travel Advantage program. Maximum of $100 statement credit per account. This rewards program is provided by Comenity Capital Bank and its terms may change at any time. For full Rewards Terms and Conditions, please see Daily: AAA.com/AdvantageDailyTerms or Travel: AAA.com/AdvantageTravelTerms.

Credit card offers are subject to credit approval.

AAA Daily Advantage and AAA Travel Advantage Visa Signature® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association and used under license.

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Bread Financial: A Tech-forward Financial Services Company (2024)

FAQs

Is Bread Financial a real company? ›

Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions.

Is Comenity Bank now Bread Financial? ›

Frequently Asked Questions. We've changed our name and our identity. Comenity is now Bread Financial.

What bank owns Comenity Bank? ›

This card issuer, a subsidiary of Bread Financial Holdings, has long been known for offering dozens of store credit cards from popular retailers like Big Lots, IKEA and Ulta Beauty. If you're curious about the cards Comenity Bank offers, read on to learn more.

When did Comenity become Bread Financial? ›

In March 2022, Alliance Data rebranded as Bread Financial as part of an effort to streamline their business model into a tech-forward financial services company providing a wider range of financial options.

Is bread savings bank safe? ›

Is Bread Savings FDIC insured? Your safety and security are everything. When you open an account with Bread Savings, you can sleep easy knowing deposits are FDIC insured up to $250,000 per depositor for each ownership category.

Who is the CEO of Bread Financial? ›

President and Chief Executive Officer Ralph Andretta joined Bread Financial in February 2020 and is responsible for the company's growth, development and financial performance.

Is Bread Financial in trouble? ›

Is Bread Financial in trouble? Bread Financial, Bread Savings' parent company, is not in immediate financial distress. The company exceeded its 2023 fourth-quarter earnings and revenue estimates.

What happens if I don't pay Bread Financial? ›

If your payments continue to fail and your Bread Pay™ SplitPay account remains delinquent, you may no longer be eligible to use Bread Pay SplitPay for future purchases. This may also affect your credit since Bread Financial reserves the right to report to the credit bureaus in the future.

Is Comenity Bank being sued? ›

A TCPA class action lawsuit was filed against Comenity Bank—which owns a number of popular store credit cards like Abercrombie and Fitch, Crate & Barrel, Ann Taylor, and Victoria's Secret just to name a few—alleging the bank placed call to consumers' cell phones using an automatic telephone dialing system and/or a ...

Who is the parent company of Bread Financial? ›

Bread Financial's parent company is now Bread Financial Holdings, Inc., formerly Alliance Data Systems Corporation (NYSE: ADS).

What bank does bread financing use? ›

Bread® pay-over-time plans are loans made by Comenity Capital Bank.

Is Bread Financial legit? ›

Yes, Bread Savings, formerly Comenity Direct, is a product of Comenity Capital Bank, which is FDIC-insured (FDIC Certificate No. 57570). This means that your money is insured for up to $250,000 per depositor, for each account ownership category, in the event of a bank failure.

Is Bank of America merging with Comenity Bank? ›

Welcome! In October 2022, Comenity Capital Bank will take over issuance and servicing of your existing AAA credit card account from Bank of America®. Your new card will change its name to AAA Travel Advantage Visa® Credit Card and provide added best-in-class benefits and service to your account.

What stores are connected to Comenity Bank? ›

Which stores work with Comenity Bank?
  • Ikea.
  • Ann Taylor.
  • Victoria's Secret.
  • DSW.
  • BJ's.
  • Eddie Bauer.
  • Sony.
  • Forever 21.
Mar 4, 2023

How do I contact Bread Financial? ›

Contact us at 1-833-755-4354; dial 7 for a representative. Contact us at support@breadpayments.com or call 1-844-992-7323. Click the unsubscribe button on any marketing emails from us or call us at: Comenity Bank customers: Call 1-800-220-1181 (TDD/TTY 1-800-695-1788)

Are comenity and bread the same? ›

Comenity Bank is a financial services company offering credit cards, personal loans, "buy now, pay later" plans, high-yield savings accounts and certificates of deposit. The bank is a subsidiary of Bread Financial, and you will see the Comenity name on credit cards issued by the bank.

Is Comenity Bank owned by Chase? ›

The bank is a subsidiary of Bread Financial, a financial services company, which recently changed its name to Bread Savings. The parent company also oversees Alliance Data Retail Services, which is also a credit card company. Currently, more than 50 million cardmembers hold an account with Comenity Bank.

Is Bread Financial the same as bread savings? ›

Bread Savings is part of Bread Financial, a tech-forward financial services company. We think outside the bank, offering you simple, personalized saving solutions.

What is the penalty for early withdrawal from Bread Financial? ›

You can do this at any time, even before your CD matures. But if you need to withdraw any of your principal balance, you'll pay a penalty equal to 180 days' interest on one- to three-year CD terms, and 365 days' interest on four- and five-year CD terms.

Is Comenity Bank real? ›

Comenity Capital Bank operates as a bank. The Bank offers saving and checking accounts, cards, loans, insurance, and online banking services. Comenity Capital Bank serves clients in the United States.

Is Bread Financial a fortune 500 company? ›

A FORTUNE 500 and S&P MidCap 400 company, Alliance Data consists of businesses that together employ over 8,500 associates at more than 50 locations worldwide. Today is a historic day at our company, as Alliance Data officially rebrands as Bread Financial™️.

How many employees does Bread Financial have? ›

Compare BFH With Other Stocks
Bread Financial Holdings Annual Employee Count
20208,000
20198,500
201820,000
201720,000
11 more rows

Who owns Comenity Bank? ›

Is bread payment legit? ›

Is Bread Financial legit? Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It's FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

How does bread financing work? ›

Bread Financing is a 3rd party financing option that offers 6,12 and 24 months financing based on approved credit. *Subject to approval of credit application. For general customers, rate range from 5.99% to 29.99% APR, resulting in, for example, 24 monthly payments of $46.14 at 9.99% APR, per $1,000 borrowed.

Does bread financing show up on credit report? ›

The Banks and Bread Financial may, at their sole discretion, report information about your Loan or Card to consumer reporting agencies. Such information may appear on your credit report and may impact your credit score.

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